The theater company was about to release a play in early 2020. Due to the pandemic the play was moved to be release online via download. Six months before the release and after a consultation, we decided to develop awareness on their IG in order to nature an audience so we can later sell the play.
Here are some example of the project:
In order to raise awareness and to start building an audience it was important to create content specifically targeted to the selected niche based on the buyer persona exercise we execute.
The carousel is a great tool to showcase expertise on any field using image and short text. That way we can retain the attention of the audience, engage with them and by ending with a call to action collect followers.
After gathering the desired among of followers working the discovery stage to raise awareness and the consideration stage to foster trust from leads we moved to the conversion stage in which we convert prospect into paying customers by providing them with product-focused content.
By the end of each week we look a the metrics to see what we can improved in terms of engagement and type of post created in relations with each target audience.